The section that interested me most was
Chapter 2: Media Convergence and Networked Participation. Collective
intelligence is so easily facilitated by Internet-based platforms. When I think
about it, I know so many people that create knowledge, culture, entertainment,
etc. in publicly networked platforms. Both my younger brother and my boyfriend
make digital music using Ableton software, sampling and mixing beats and
melodies from YouTube; I’ve taken part in and benefitted from plenty of
crowd-sourcing fundraisers such as Donors Choose or Giving Tuesday campaigns;
students I’ve taught in the past have created and marketed apps… I don’t know
if Google Drive is included in all of this – it seems like it should be – but I
use it every single day in teaching: lesson planning, slide shows, etc. It’s
incredible what we are now capable of creating collaboratively. To further
illustrate, Varnelis (2008) points out that “networked distributors like Amazon.com
increasingly make profits not from the short head— a small number of
bestsellers— but from the long tail— a wide variety of niche products, each of
which has relatively small circulation. Combined with the ability of digital
communication to directly connect special-interest groups, these new distribution
channels have enabled small producers and small audiences to find one another.”
(p. 46) It occurs to me that this new phenomenon that Varnelis (2008) refers to
as “networked public culture” has pervaded nearly every aspect of our daily
lives.
But is it all necessarily beneficial? Sure,
the collaboration and access has its advantages, but when viewing networked
participation through the critical literacy lens, one must consider the
implications in a more nuanced way. Public access to social media platforms
drive the production of “click-bait” articles that lack substance, and in
general it’s easier for erroneous or exaggerated news/information to circulate
and gain momentum. And what is the underbelly of Amazon.com’s seemingly
unbelievable customer service? In Kantor & Streitfeld’s New York Times article (2015), they
chronicle Amazon.com’s system that is so efficient and miraculously fast, it
can “get an Elsa doll that [a customer] could not find in all of New York
City” and have “it delivered… in 23 minutes.” But what quality of life is
robbed from Amazon’s workers in order to maintain this level of expediency,
continuously meeting such insane demands? (This question is addressed – along
with many other criticisms – in the New
York Times piece.) And even with all of the public input that becomes
involved in these networks, Varnelis (2008) reveals that “there has been an
alarming concentration of the ownership of mainstream commercial media, with a
small handful of multinational media conglomerates dominating all sectors of
the entertainment industry… Convergence, as we can see, is both a
top-down corporate-driven process and a bottom-up consumer-driven process.” (p.
48)
What fascinates me here is the contradicting
interests and benefits of networked culture and consumer culture. We have
become so accustomed to the convenience and facility of publicly networked
platforms, and in so doing, don’t consider often enough what gets lost – or
what we feel we need to consume – in the meantime. More amateurs have access to contribute and
create art, but artists that depend on copyright laws and protections in order
to make a living have more of a challenge now. We can order just about anything
we want from Internet-based stores, but there are still costs associated with
this service, even if we don’t personally see or pay them.
References:
Kantor, J.
& Streitfeld, D. (2015, August 15). Inside
Amazon: Wrestling Big Ideas in a Bruising Workplace. The New York Times. Retrieved from
http://www.nytimes.com/2015/08/16/technology/inside-amazon-wrestling-big-ideas-in-a-bruising-workplace.html
Varnelis,
K., & Annenberg Center for Communication (University of Southern
California). (2008). Networked publics. Cambridge, Mass: MIT Press.